NICKY HAYDEN words WAHEEDA HARRIS shutter COURTESY of GAS Looking to make your butt look like a champion and your pocketbook give a child a wish? Italian denim label GAS has launched a limited-edition jean with sexy international motorbike star Nicky Hayden, making it easy for the denim-obsessed to benefit the bottom line. The “Crocker Patch 69” jean, a tribute to Hayden’s racing number, will be sold via GAS flagship stores and distributors starting in December, with only 3,000 pairs of the low-slung five pocket men’s jeans to be sold around the globe. Made with soft denim with auburn shades woven through the fabric (colours chosen by Hayden), the jeans feature Hayden’s name and his race number 69 woven into the right-hand back pocket. The jeans will be specially packaged with a denim helmet cover featuring the same graphics as the Crocker Patch 69 and a Chasing-a-dream bracelet designed by Hayden and his management team for the Make-a-Wish Foundation.  
GAS has been an official sponsor of the Honda Moto GP team for the past eight years and has developed a GAS Honda clothing collection, including t-shirts, sweatshirts, jackets, underwear, bags, hats, gloves, shoes and other accessories for both men and women, in striking combinations of Honda team colours black, white, red and blue. Nicky Hayden is currently ranked number three in the world standings for his team Repsol Honda. GAS president Claudio Grotto announced this special line to benefit the Make-a-Wish Foundation, in celebration of Hayden’s success on this year’s Laguna Seca circuit. Earlier this year GAS and Riders for Health auctioned off a pair of GAS Crocker jeans worn by Nicky Hayden during the race for 1,500 British pounds ($2,124 Canadian dollars) which benefited the Make-a-Wish Foundation. All proceeds from the sale of the limited edition “Crocker Patch 69” will be donated by GAS Jeans to the Make-A-Wish Foundation. |
